TY  - BOOK
AU  - Ralph E. Mason,  
AU  - Husted Stewart W. 
AU  -  Lynch Richard L.
AU  - Rath Patricia Mink 
TI  - Marketing practices and principles
SN  - 9780026356015
U1  - 658.8 MAR 
PY  - 1995///
CY  -  New York
PB  -  McGraw-Hill
KW  - Marketing
KW  - Industrial services
KW  - Consumer behavior
N1  - Includes index
ER  -