Marketing practices and principles  / 
Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted and Richard L. Lynch 
 - 5th ed. 
 - New York :   McGraw-Hill ,  ©1995 
 - xx, 588 pages :    ill .  (some color) ;  25 cm 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780026356015  TZS 50,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Industrial services<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR