TY  - BOOK
AU  - Lazer,William
AU  - Culley,James D.
TI  - Marketing management: foundations and practices 
SN  - 0395327164
U1  - 658.8 LAZ 
PY  - 1983///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
KW  - Marketing management
KW  - Marketing planning
N1  - Includes bibliographical references and indexes
ER  -