Lazer, William. <br/><br/>
Marketing management :  foundations and practices / 
William Lazer and James D. Culley. 
 - Boston :  Houghton Mifflin Co.,  c1983. 
 - xxiv, 869 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0395327164  TZs.650/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management<br/>Marketing planning
<br/><br/><label>Dewey Class. No.: </label>658.8 LAZ