Lilien Gary L. <br/><br/>
Marketing models 
/ Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy 
 - New Delhi :  Prentice-Hall of India.,  c2003 
 - xv,803 p.:  ill.;  22cm 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>8120314751  TZs.25510.2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Promotion<br/>Advertising<br/>Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 LIL