TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P., ( author )
AU  - McCarthy,E.Jerome, ( author )
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780073404714 (alk. paper)
U1  - 658.8 PER  
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher; Includes bibliographical references (p. 601-655) and index
UR  - http://www.loc.gov/catdir/toc/ecip0722/2007027229.html
ER  -