TY  - BOOK
AU  - Perreault, William D. 
AU  - McCarthy, E. Jerome 
TI  -  Applications in basic marketing : : clippings from the popular business press
SN  - 0072864699
U1  - 658.8 PER 
PY  - 2004///
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - Marketing Gestion
KW  - Marketing management
ER  -