Levant Joyce

Marketing the training function / Joyce Levant and David Cleeton - London : Kogan Page , c1993. - 115 p . : 22 cm. - Kogan Page practical trainer series .

Includs index.

Despite significant effort and expense in arranging in-house training courses, many are often undersubscribed or cancelled due to lack of awareness. This study explains how training managers can publicize their training programmes in order to increase attendance and assess staff needs.


eng.



9780749409340 NA


Personnel Formation
Employees Training
Marketing
Occupational training Marketing

658.8 LEV