TY  - BOOK
AU  - Schewe,Charles D.
AU  - Smith,Reuben M.
TI  - Marketing: concepts and applications 
SN  - 0070552517
U1  - 658.8 SCH 
PY  - 1983///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographies and index
ER  -