Schewe, Charles D. <br/><br/>
Marketing :  concepts and applications / 
Charles D. Schewe and Reuben M. Smith. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  c1983. 
 - xx, 715 p. :  some col. ill.  ;  24 cm 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0070552517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SCH