Malhotra, Naresh K. <br/><br/>
Basic marketing research :  applications to contemporary issues / 
Naresh K. Malhotra. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2002. 
 - xxxiii, 685 p. :  ill. (some col.) ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Free student CD included: SPSS student edition 10.0 for windows. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0133768562 (hardback : alk. paper)  TZS 65,000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL