Lancaster Geoff <br/><br/>
Marketing management 
/ Geoff Lancaster and Lester Massingham 
 - 3rd ed. 
 - London :  McGraw-Hill Publishing Co.,  c2001 
 - xvi,542 p.:  ill.;  24cm 
<br/><br/>Includes index 
<br/><br/>Chapter 1: The development of a Strategic approach to Marketing Chapter 2: Analysing the environment: opportunities and threats Chapter 3: Appraising resources: Strengths and Weaknesses Chapter 4: Strategic marketing planning tools Chapter 5: Markets and customers: buyer behaviour and marketing strategy Chapter 6: Markets and customers: market boundaries and target marketing Chapter 7: Product and innovation strategies Chapter 8: Pricing strategies Chapter 9: Promotional strategy Chapter 10: Channels of distribution Chapter 11: Logistics Chapter 12: Sales Management Chapter 13: Marketing information systems Chapter 14: Sales forecasting Chapter 15: Implementing strategic marketing: organization and resources Chapter 16: Evaluating and controlling strategic marketing Chapter 17: Services marketing: Relationship marketing Chapter 18: International marketing Analysing Case Studies Glossary of key terms Index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0077097521  TZs.50000/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Strategic marketing planning<br/>Marketing information system
<br/><br/><label>Dewey Class. No.: </label>658.8 LAN