TY  - BOOK
AU  - Adcock, Dennis 
AU  -  Halborg, Al
AU  - Ross, Caroline 
AU  - Bradfield, Ray
TI  - Marketing: principles and practice 
SN  - 9780273601463
U1  - 658.8 MAR 
PY  - 1993///
CY  - London
PB  - Pitman publishing
KW  - Marketing management
N1  - Includes index
ER  -