Adcock, Dennis  <br/><br/>
Marketing :  principles and practice / 
Dennis Adcock, Al Halborg and  Caroline Ross and Ray Bradfield 
 - London :  Pitman publishing ,  c1993. 
 - ix , 386 p. :    ill. ;   25 cm. 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780273601463  TZS 60,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR