TY  - BOOK
AU  - Mnzava's J.A.
TI  - Manual of marketing management
SN  - NA
U1  - 658.8 MNZ 
PY  - 2001///
CY  - Mzumbe,Morogoro
PB  - Istitute of Development Management Mzumbe.
KW  - Marketing environment
KW  - Promotion decisions
KW  - Nature of marketing
N1  - Includes reference
ER  -