Malhotra Naresh K.  <br/><br/>
Marketing research :   an applied approach 
/ Naresh K. Malhotra 
 - 5th ed. 
 - Harlow :  Prentice Hall/Financial Times,   c2007. 
 - ii, 910 p. :   ill. ;   27 cm. 
<br/><br/> Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2007<br/>Includes CD-ROM in pocket attached inside back cover 
<br/><br/>Includes index. 
<br/><br/> This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788131707067  TZS 21,643.34 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL