TY  - BOOK
AU  - McDaniel Carl D. 
AU  - Sivaramakrishnan Subramanian 
AU  - Gates Roger 
TI  - Marketing research essentials
SN  - 9780470154113
U1  - 658.83 McD 
PY  - 2011///
CY  - Brantford : 
PB  - W. Ross MacDonald School Resource Services Library, 
KW  - Marketing research
N1  - Includes index
Includes SPSS student version software 16.0
Suitable for use with adaptive technology for the print disabled; Includes index
ER  -