McDaniel Carl D.  <br/><br/>
Marketing research essentials 
/ Carl D. McDaniel, Roger Gates, Subramanian Sivaramakrishnan 
 - Brantford :   W. Ross MacDonald School Resource Services Library,   2011. 
 - Various pagings :  col ill. ;  27 cm. 
<br/><br/> Includes index<br/>Includes SPSS student version software 16.0<br/>Suitable for use with adaptive technology for the print disabled 
<br/><br/>Includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780470154113  TZS 12,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 McD