Bearden, William O., <br/><br/>
Marketing, principles & perspectives / 
 Marketing, principles and perspectives 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill,  c2001. 
 - xxxvii, 596 p. :  ill. (some col.) ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072322977 (alk. paper)  TZS 50,000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>Dewey Class. No.: </label>658.8 BEA