Urban, Glen L. <br/><br/>
Advanced marketing strategy :  phenomena, analysis, and decisions / 
Glen L. Urban and Steven H. Star 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1991. 
 - xx, 563 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0138519404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802 URB