TY  - BOOK
AU  - Johansson,Johny K.
TI  - Global marketing: foreign entry, local marketing & global management 
SN  - 9780072961805
U1  - 658.84 JOH 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Export marketing
N1  - Includes bibliographical references and index; The global marketing job
Theoretical foundations
Cultural foundations
Country attractiveness
Export expansion
Licensing, strategic alliances, FDI
Understanding local customers
Local marketing in mature markets
Local marketing in new growth markets
Local marketing in emerging markets
Global segmentation and positioning
Global products
Global services
Global pricing
Global distribution
Global advertising
Global promotion, E-commerce, and personal selling
Organizing for global marketing
Appendix. Global marketing planning
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html
ER  -