Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing & global management / 
Johny K. Johansson. 
 - 4th ed. 
 - Boston :  McGraw-Hill Irwin,  c2006. 
 - xvi, 647 p. :  ill. ;  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The global marketing job<br/>Theoretical foundations<br/>Cultural foundations<br/>Country attractiveness<br/>Export expansion<br/>Licensing, strategic alliances, FDI<br/>Understanding local customers<br/>Local marketing in mature markets<br/>Local marketing in new growth markets<br/>Local marketing in emerging markets<br/>Global segmentation and positioning<br/>Global products<br/>Global services<br/>Global pricing<br/>Global distribution<br/>Global advertising<br/>Global promotion, E-commerce, and personal selling<br/>Organizing for global marketing<br/>Appendix. Global marketing planning 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780072961805  TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 JOH