TY  - BOOK
AU  - Ruppel,Andrew C.
AU  - Trent Robert H
AU  - Kehoe,William J.
TI  - Marketing decision making: analytic framework and cases 
SN  - 0538195207 (pbk.)
U1  - 658.8O'DE 
PY  - 1984///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
N1  - Includes bibliographies and index
ER  -