Marketing decision making :  analytic framework and cases / 
William F. O'Dell ... [et al.]. 
 - 3rd ed. 
 - Cincinnati :  South-Western Pub. Co.,  c1984. 
 - vi, 461 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0538195207 (pbk.)  TZS 3500/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8O'DE