Morse, Stephen <br/><br/>
The Practical approach to marketing management 
/ Stephen Morse  
 - New York:  McGraw-Hill,  1967. 
 - 254p. :  ill. ;  21 cm 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product strategy<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8 MOR