Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 12th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - xi, 708 p. :  ill., maps ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. 
<br/><br/> Provides relevant information and case studies geared toward marketing executives and professionals 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780136107064  TZS 82,608.94 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802 KER