Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns and Ronald F. Bush. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2006. 
 - 665 p. ;  col. ill. ;  26 cm. 
<br/><br/> "SPSS integration"-- Pref. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131477323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 BUR