Green, Paul E. Research for marketing decision / Paul E. Green, Donald S. Tull, Gerald Albaum - 5th ed - New Delhi : PHI Learning, ©1988 - xii, 784 pages : ill.; 24 cm Includes index ISBN: 9788120307575 TZS 14648.744 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 GRE