TY  - BOOK
AU  - Riley,Francesca Dall'Olmo
TI  - Brand management
SN  - 9781848602083 (set)
U1  - 658.827 BRA 
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references
N2  - How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more
ER  -