Callingham, Martin <br/><br/>
Market intelligence :  how and why organizations use market research 
/ Martin Callingham 
 - London :  Kogan Page,  c2004 
 - vii, 223 p. :  25 cm 
 - Market research in practice series .
<br/><br/>Include references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0749443189 9780749443184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 CAL