TY  - BOOK
AU  - Titman Lionel G. 
AU  - Civil Service College
TI  - Marketing in the new public sector
SN  - 0273616153
U1  - 658.8 TIT 
PY  - 1995///
CY  - London
PB  - Pitman Pub. in association with the Civil Service College
KW  - Government marketing
KW  - Public sector Marketing
N1  - 1. Marketing in management and strategy
- 2. Marketing services and the public sector
- 3. Plan
- 4. Product
- 5. Pricing
- 6. Promotion
- 7. Place
- 8. People
- 9. Market research and market information systems
- 10. Statistical and forecasting techniques
- 11. Using consultants and agencies
- 12. Lessons from success and failure
- 13. Case studies
N2  - Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so
ER  -