Titman Lionel G.  <br/><br/>
Marketing in the new public sector 
/ Lionel G. Titman, Civil Service College 
 - London :  Pitman Pub. in association with the Civil Service College,  ©1995 
 - vii, 230 p. :   ill. ;   24 cm. 
 - Public sector management series .
<br/><br/>1. Marketing in management and strategy<br/>- 2. Marketing services and the public sector<br/>- 3. Plan<br/>- 4. Product<br/>- 5. Pricing<br/>- 6. Promotion<br/>- 7. Place<br/>- 8. People<br/>- 9. Market research and market information systems<br/>- 10. Statistical and forecasting techniques<br/>- 11. Using consultants and agencies<br/>- 12. Lessons from success and failure<br/>- 13. Case studies 
<br/><br/> Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0273616153  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government marketing<br/>Public sector Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 TIT