Fifield Paul  <br/><br/>
Marketing strategy / 
Paul Fifield 
 - London :  Butterworth-Heinemann ,  c 1992. 
 - 259 p . :   illu . ;  22 cm. 
<br/><br/> Strips away the confusion that surrounds marketing strategy. Marketing and strategy are about relationships between people and this is brought into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the organization of the 1990s. 
<br/><br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780750617116  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing plan<br/>Business strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 FIF