Moutinho, Luiz <br/><br/>
Quantitative analysis in marketing management / 
Luiz Moutinho, Mark Goode and Fiona Davies 
 - Chichester ;  New York :  John Wiley & Sons,  c1998 
 - x, 331 p :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471963399 (cloth : alk. paper) 0471964301 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800251 MOU