TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentals of marketing
SN  - 0070609071
U1  - 658.8 STA 
PY  - 1984///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing effort
N1  - Includes bibliographical references and indexes
ER  -