Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton. 
 - 7th ed. 
 - New York :  McGraw-Hill,  c1984. 
 - xxii, 697 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070609071  TZS 115/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing effort
<br/><br/><label>Dewey Class. No.: </label>658.8 STA