TY  - BOOK
AU  - Kollat, David T
AU  -  Blackkwel Roger D.
AU  - Robeson  James F. 
TI  - Strategic marketing
SN  - 00378770x
U1  - 658.8 KOL 
PY  - 1972///
CY  - New York
PB  - Holt, Rinehart and Winston, Inc.
KW  - Marketing
N1  - Includes index
ER  -