TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 9780072947038
U1  - 658.8 PER 
PY  - 1990///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing Management
N1  - Includes bibliographical references (p. 725-787) and indexes
ER  -