Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 13th ed. 
 - Boston, Mass. :  McGraw-Hill,  1990. 
 - xxiv, 791, 31 p. :   ill. ;   28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 725-787) and indexes. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780072947038  TZS 12,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PER