Aaker, David A. <br/><br/>
Marketing research 
/ David A. Aaker,  and  George S.  Day 
 - 3rd ed.  
 - New York :   John Wiley & Sons,   c1980. 
 - xvi, 677 p. :   ill. ;   24 cm.  
 - Wiley Series in Marketing  .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780471230571  TZS 2,100/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Sampling fundamentals <br/>Data collection 
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK