Green, Paul E.

Research for marketing decisions / Paul E. Green, Donald S. Tull and Gerald Albaum - 4th ed. - New Delhi: PHI Learning Private Ltd., 2008. - xii, 784p. : ill. ; 25 cm

Includes index

9788120307575 TZS 14648/=


Marketing strategies
Sampling procedures in marketing

658.83 GRE