Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 15th ed. 
 - Boston, Mass. :  McGraw-Hill,  2005. 
 - xli, 793 [22] p. :  col. ill. ;  28 cm.  1  CD ROM (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> McCarthy's name appears first on the earlier edition. 
<br/><br/>Includes bibliographical references (p. 725-787) and indexes. 
<br/><br/>Chapter 1:Marketing's Value to Consumers, Firms, and SocietyChapter 2:Marketing Strategy PlanningChapter 3:Focusing Marketing Strategy with Segmentation and PositioningChapter 4:Evaluating Opportunities in the Changing Marketing EnvironmentChapter 5:Demographic Dimensions of Global Consumer MarketsChapter 6:Behavioral Dimensions of the Consumer MarketChapter 7:Business and Organizational Customers and Their Buying BehaviorChapter 8:Improving Decisions with Marketing InformationChapter 9:Elements of product Planning for Goods and ServicesChapter 10:Product Management and New-Product DevelopmentChapter 11:Place and Development of Channel SystemsChapter 12:Distribution Customer Service and LogisticsChapter 13:Retailers, Wholesalers, and Their Strategy PlanningChapter 14:Promotion-Introduction to Integrated Marketing CommunicationsChapter 15:Personal SellingChapter 16:Advertising and Sales PromotionChapter 17:Pricing Objectives and PoliciesChapter 18:Price Setting in the Business WorldChapter 19:Implementing and Controlling Market Plans: Evolution and RevolutionChapter 20:Managing Marketing's Link with Other Functional AreasChapter 21:Developing Innovative Marketing PlansChapter 22:Ethical Marketing in a Consumer-Oriented World: Appraisal and ChallengesAppendix A:Economics FundamentalsAppendix B:Marketing ArithmeticAppendix C:Career Planning in Marketing 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780072947038  TZS 8,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PER