Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
Frank R. Kardes. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002. 
 - xviii, 457 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 417-439) and indexes. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780130916020  TZS 40, 000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAR