TY  - BOOK
AU  -  Kassarjian Harold H.
AU  - Robertson Thomas S. 
TI  -  Perspectives in consumer behavior
SN  - 0136587097
U1  - 658.834 KAS 
PY  - 1991///
CY  - London
PB  - Prentice hall international, Inc
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes index
N2  - This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface
ER  -