Kassarjian Harold H. <br/><br/>
Perspectives in consumer behavior  / 
Harold H. Kassarjian and Thomas S. Robertson  
 - 4th ed. 
 - London :  Prentice hall international, Inc ,  c1991. 
 - vii ,616 p  . :   ill ;   23 cm. 
<br/><br/> Includes index. 
<br/><br/> This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0136587097  TZS 23,940/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.834 KAS