TY  - BOOK
AU  - Urban,Glen L.
AU  - Star,Steven H.
TI  - Advanced marketing strategy: phenomena, analysis, and decisions 
SN  - 9780138519407
U1  - 658.8 URB 
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and indexes; Marketing strategy formulation process
Strategic analysis
Strategic decision making
Implementation
N2  - Provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems
ER  -