Urban, Glen L. <br/><br/>
Advanced marketing strategy :  phenomena, analysis, and decisions / 
Glen L. Urban, Steven H. Star. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1991. 
 - xx, 563 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Marketing strategy formulation process<br/>Strategic analysis<br/>Strategic decision making<br/>Implementation 
<br/><br/> Provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780138519407  TZS 25,140/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8 URB