TY  - BOOK
AU  - Boone, Louis E
AU  - Kurtz,David L.
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: contemporary dimensions 
SN  - 003022313x
U1  - 658.8 BOO 
PY  - 1999///
CY  - Fortworth
PB  - The Dryden Press
KW  - Marketing
N1  - Includes bibliographical references
ER  -