TY  - ART
AU  - Clow Kenneth E. 
TI  -  Marketing management : a customer-oriented approach 
SN  - 9781412963121
U1  - 658.8 GLO 
PY  - 2010///
CY  - Thousand Oaks, Calif. : 
PB  - Sage
KW  - Marketing Management
N1  - Includes index; The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions
UR  - http://lcweb2.loc.gov/pp/cphquery.html
ER  -