Clow Kenneth E.  <br/><br/>
Marketing management : a customer-oriented approach  
/ Kenneth E. Clow, Donald Baack 
 - Thousand Oaks, Calif. :   Sage,  ©2010 
 - xxviii, 537 p. :   col. ill. ;   29 cm. 
<br/><br/>Includes index. 
<br/><br/>The nature of marketing management<br/>Market analysis<br/>Scooping up success<br/>Data warehousing : majestic mountain ski resort<br/>Building a customer-oriented marketing department : the new boss<br/>Customer acquisition strategies and tactics : lenscrafters<br/>Pricing : that's how the cookie crumbles<br/>Advertising, alternative, and direct marketing : wild West rodeo<br/>Sales promotions 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781412963121  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GLO